Wiener Squad Media is developing a complete website redesign for Oakland Park Plumbing Inc., a family-owned plumbing company serving Oakland Park, Fort Lauderdale, Pompano Beach, Deerfield Beach, Coral Springs and communities throughout Broward County.
Oakland Park Plumbing has many of the qualities customers want from a local service provider. The company offers 24/7 availability, upfront flat-rate pricing, experienced technicians and a comprehensive selection of residential plumbing services. However, the current website does not present these advantages as clearly or effectively as it should.
Our website audit uncovered an overloaded navigation menu, repetitive homepage content, excessive calls to action, lengthy paragraphs and an inconsistent visual hierarchy. Important trust signals—including the company’s licensing, family ownership, round-the-clock availability and commitment to transparent pricing—were buried within the content instead of being displayed prominently.
The existing website also underused some of the company’s most valuable marketing assets: authentic photographs of its technicians, service vehicles and completed plumbing projects. These images offer real evidence of the company’s experience and local presence, making them far more persuasive than generic stock photography.
The new design retains the current Oakland Park Plumbing logo while introducing a cleaner, more consistent navy, red, white and light-gray visual system. The redesigned homepage opens with a strong value proposition: “Quality Work. Fair Prices. No Surprises.” Customers can immediately call the company or request service without searching through multiple sections.
Services are organized into six easy-to-understand categories: drain cleaning, sewer and water lines, water heaters, leak detection, fixtures and remodeling, and new-construction plumbing. The design also includes visible trust indicators, a promotional offer for veterans, seniors and first responders, an authentic company story, a recent-project gallery, customer testimonials, service-area information and a focused contact section.
Every part of the redesign is structured around how plumbing customers make decisions. Someone facing a leak, clogged drain or failed water heater needs to know that the company can handle the problem, serves their location and is available to respond. The new website answers those questions quickly while creating a more professional and trustworthy first impression.
Once completed, the new WordPress and Divi website will give Oakland Park Plumbing a stronger digital foundation for local search visibility, paid advertising, social media campaigns, referrals and long-term business growth.
This project is currently in progress. Check back soon to see the completed Oakland Park Plumbing website.
