F1 Automotive Group specializes in helping automotive dealerships move inventory through staffed sales events, targeted direct mail, digital advertising, and integrated performance campaigns. While the company offers valuable services backed by extensive automotive experience, its existing website does not communicate those capabilities as clearly or professionally as it should.
Wiener Squad Media conducted a comprehensive audit of the current website to identify the design, content, credibility, accessibility, and conversion problems limiting its effectiveness. The audit revealed conflicting statistics about the number of dealerships served, inconsistent campaign pricing, limited evidence supporting major performance claims, unclear guarantee language, generic marketing copy, and an unfinished privacy policy. The existing logo and visual identity also feel dated and do not clearly position F1 Automotive Group as a modern national automotive marketing partner.
Our proposed redesign introduces a more polished, performance-driven digital experience created specifically for dealership owners, general managers, and other automotive decision-makers.
The new homepage leads with a direct, outcome-focused message: “Move Aged Inventory. Drive Measurable Growth.” It immediately explains how F1 Automotive Group combines staffed sales events, direct mail, and digital advertising to help dealerships generate showroom traffic and move more vehicles.
The redesign also includes a modern F1 logo concept featuring a streamlined road-and-speed-inspired monogram. This cleaner identity replaces the existing chrome shield and cursive treatment with a versatile logo that can be used across the website, social media, proposals, event materials, and other marketing collateral.
Additional improvements include:
- A prominent “Book a Strategy Call” conversion path
- Clear service categories and dedicated service-page opportunities
- A measurable-results section for verified campaign statistics
- A three-step explanation of the campaign process
- Space for dealership case studies and client testimonials
- Improved mobile navigation and accessibility
- Stronger search-engine optimization
- A more organized footer and compliance structure
- Modern typography, authentic automotive imagery, and consistent branding
This project is currently presented as a work in progress. The mockup demonstrates the recommended design direction, content hierarchy, and conversion strategy. Any dealership names, campaign figures, charts, or case-study results displayed in the concept are illustrative placeholders and would be replaced with verified, client-approved information before publication.
The goal of this redesign is to give F1 Automotive Group a professional website that supports the value of its campaigns, builds trust with dealership executives, and turns more website visitors into qualified strategy calls.
