Branding Techniques: Creating a New Brand for a New Business

Branding Techniques: Creating a New Brand for a New Business

Discover the key to unlocking your new new business’s potential through effective branding techniques that captivate and engage your target audience.

Maximizing Reach and Engagement: The Role of Paid Advertising on Social Media

Maximizing Reach and Engagement: The Role of Paid Advertising on Social Media

If you are like most small business owners who are using social media to promote your business, you are realizing that just posting regular social media posts is not getting you any traction. You create eye catching visuals. You create entertaining reels because they say video gets more engagement, but you still don’t get any traction. You add hashtags to your post to broaden your reach and still don’t get any traction. This is all because social media is a pay to play platform. If you want to increase your reach and engagement, then you have to be using paid ads. In this article, you will discover the power of paid advertising on social media and how it can take your online presence to the next level.

Maximizing ROI with Targeted Advertising Campaigns

Maximizing ROI with Targeted Advertising Campaigns

Unlock the full potential of targeted advertising campaigns and skyrocket your ROI with our expert strategies. Our social media marketing packages start at $1,875 monthly and include $500 allocated towards paid advertising, which can be either on Google or Facebook and Instagram in addition to managing your social media profiles.

The Impact of Political Affiliation on Consumer Buying Habits

The Impact of Political Affiliation on Consumer Buying Habits

The influence of political affiliation on consumer buying habits are becoming increasingly apparent as of late, as more individuals lean towards brands and products that align with their own political beliefs.

This divide in consumer buying habits started during the pandemic of 2020 and is ramping up steam as of late with the push for made in the USA products and refusing to shop at large corporations like Walmart, Target, and now even Publix who have lost their way apparently. It has recently been documented that Democrats are more likely to shop at places like Starbucks and Target and less likely to shop at Walmart, whereas Republicans are more likely to shop at Chick-fil-A, Cracker Barrel, and your local farm for fresh farm raised beef and dairy. There is a growing segment of the United States population that will now only buy things that are made in the USA and are willing to pay more for it. 72 percent of respondents to a Retail Brew/Harris Poll survey has said they do seek out American made products often despite inflation fears (Newman, 2022) . This article explores how political views shape consumer buying habits and the impact it has on the market.

Creating a Memorable Brand Mascot: The Wiener Squad Media Story

Creating a Memorable Brand Mascot: The Wiener Squad Media Story

Unleash the power of a memorable brand mascot with Wiener Squad Media’s story of creating Charlie the wiener dog as our iconic symbol.

The Impact of Google’s AI-Infused Search on Businesses and News Publishers

The Impact of Google’s AI-Infused Search on Businesses and News Publishers

Google’s new AI-infused search update is causing concern among businesses and news publishers due to potential changes in search result rankings and user behavior. This article explores the implications of Google’s AI technology on these industries.

Customer Values: A Key Factor in Successful Target Market Definition

Customer Values: A Key Factor in Successful Target Market Definition

Crafting your message around customer values is essential for successful target market definition.

Harnessing Social Media to Reach Early-Stage Visitors

Harnessing Social Media to Reach Early-Stage Visitors

Discover effective social media strategies when utilizing social media in reaching and engaging early-stage website visitors.

Brand Awareness: How to Use Website Visuals to Grow Your Brand

Brand Awareness: How to Use Website Visuals to Grow Your Brand

When it comes to brand awareness, discover the power of website visuals in boosting your brand growth and attracting more customers.