Starting a marketing agency from scratch is simultaneously one of the most rewarding and humbling experiences an entrepreneur will ever go through. When I started my first marketing agency GMM Creative back in 2005, I had zero fucking clue what I was doing. In fact, I...
The digital world presents brands with greater challenges than ever when reaching customers. Social media platforms, email newsletters, paid ads, mobile apps and numerous other digital touchpoints are all fighting for the consumer’s attention. Within this fractured...
Sending an estimate feels good, until the silence hits. If you run a home service business, contracting, repairs, cleaning, HVAC, you’ve seen it happen: the customer said they needed it, then nothing. The real issue usually isn’t price. Most follow-up...
Some dreams take longer. They get delayed by work, family, loss, finances, or life changing direction when you least expect it. But a delay does not mean the dream is over. That is the message behind the A Delayed Dream Is Not a Dead Dream Short Sleeve T-Shirt. This...
I know this topic makes some people uncomfortable right away. The moment they hear “men wearing skirts,” they stop listening and start reacting. But I think that reaction says more about culture than it does about truth....
Leads aren’t the problem for most service businesses, it’s what happens next. If you run HVAC, plumbing, cleaning, landscaping, pest control, or an electrical company, you’ve felt it, the phone rings, the form comes in, then the job never gets...
Some goals stay with you. They may get delayed. They may get buried under responsibility, loss, or survival. But they never fully leave. For me, earning an MBA was one of those goals. My journey toward an MBA began in 2000 at Hawaii Pacific University. I was an...
Have you ever Googled a plumber, called a few listings, and got no answer? It’s happening more and more, and it frustrates customers who need help fast. Sometimes those listings are scams, and sometimes real companies send people to a form to screen requests. But if...
You can build a strong livestream presence without ever putting your face on camera. If you run a small business and you’ve avoided live video because you don’t want to be “the host,” you’re not stuck, you just need a format that fits....
What Is Social Commerce (2026), Sell on Social Media, Social Commerce for Small Business Someone watches a TikTok or Instagram video, taps once, and checks out without ever visiting a website. That simple moment is the point, social commerce turns social apps from a...
